Art Fraud and the Average Guy - Part One

Think art fraud is only for the high-end, rarified air ofof fraud is so huge that much of his work on paper
museums and private collections? It only affects theis considered suspect.
rich, right? Think again. Where there's money, thereIs Dali the only one? Of course not. Picasso wasn't an
are scammers. Schemes and fakes have been partart saint either, but the shenanigans during his lifetime
of art throughout its history. Because demand canhave likely been cleared away, and the catalog of his
exceed the supply of rare things, the majority oftrue work is dependable. That catalog, however,
ancient Greek sculpture sold in slightly-less-ancientdoesn't stop shady dealers from producing bogus
Rome were fakes and of the 400 paintings byworks. The top four faked artists, Dali, Picasso, Miro,
Camille Corot, 3000 are in America.* As the price ofand Chagall, are still sold to the unwary with lovely,
art skyrocketed in the 20th century, as technologybut meaningless, certificates of authenticity for
advanced, and as the American middle class grewthousands of dollars. Rembrandt and Durer etchings
strong and blossomed into art buyers, the artare fraudulently reproduced also. The image may be
schemers found new ways to run an old con and athe artist's, but the metal etching plate is new, made
new audience to run it on.from a photo of some reproduction of the image,
In this article, I'll go over the first of three distinctand the paper is new. It's little more than a poster
areas in which great profits have been made byand it's value is not over $100 - certainly not the
being less than forthcoming with the facts in the art$5000 these things are known to sell for.
world. The three are: the name everyone knows, theRembrandt, Picasso, Dali are the household names of
new process, and outsourcing the time-tested image.art. We have been repeatedly assured by museums
The Name Everyone Knowsand art experts that their artwork is top quality. The
Salvador Dali marketed himself very well, and bothnames alone are an amazing sales tool. The idea of
the man and his art were readily recognized during hisgetting a Rembrandt etching for $5000 may even
lifetime. Since his death in 1989, his celebrity has onlystrike us as quite a deal - and, if it weren't a fake, it
increased.certainly would be. But if we ask ourselves how
In the space of two weeks, two separate clientsmany original Rembrandt etchings there would have
came to our gallery, each with a Salvador Dali etchingto be in order for this fancy dealer to move from
of Don Quixote. Each framed image had a Certificategroup to group around the country or the high seas
of Authenticity glued to the back.The etchingselling the image again and again, the story of its
process, part of the larger art field called printmaking,rarity becomes questionable. The numbers just don't
was adapted from the craft of armor making in thework out - at least not favor of legitimacy.
1400's, and it is intended to produce an editionWhat to do? First recommendation, buy from a
(several of the same image), all of which aredealer or gallery that you know, that's been around
considered originals. So the Dali's sound fine. Right?for several years, and has a good reputation. Second
The missing detail: these two images were identical inrecommendation, buy from living artists - while being
every aspect, except one. They were slightlywary of those with huge marketing campaigns. Rare
different sizes. Either one or both were fakes. Iis the artist who can supply 5 galleries with original
found several etchings of these very same etchingswork, much less 500 galleries (but that's the next
on the web today for around $500. Dali, himself, wasarticle). That $5000 for a "Rembrandt" etching could
perhaps the biggest forger of Dali's. He was caughtjust as well buy a genuine, honest-to-goodness,
selling blank paper with his signature on it, and he isone-of-a-kind, well-done painting that you could
quoted as saying that if Dali made money from it, it'salways feel good about owning and your kids and
a Dali. The International Foundation for Art Researchgrandkids could fight over when you're gone.
says, "The extent of Dali's own involvement in the* The numbers change every time I see reference
production of prints bearing his name is highlyto the over-production of Corot-like paintings. But
problematic." Not good. Add unscrupulous dealersyou get the idea.
willing to contribute to the confusion and Dali's legacy