Can Either of the DubLi Auctions Be Considered Gambling Under US Gambling Law

For a transaction between two parties or twoIn US Gambling Law, the element of chance means
entities to be considered gambling, there must be 3that a given event is resolved by a random
separate and distinct elements present: 1) Chance, 2)occurrence which is not under the control of any of
Consideration and 3) Prize. I will cover all threethe participants. For example, if an individual
elements as the pertain to the Dubli Online Auctionspurchases a lottery ticket, skill will have nothing to do
1) - CONSIDERATION:with outcome. The participant either picks the winning
In contract law consideration, when referred to innumber or they don't. In other words, it is merely by
general terms, may mean anything of value. Thischance that the participant either picks the winning
could include anything from money to giving up thenumber or they don't.
right to a future obligation or even a future act.In addition, for the element of chance to be present,
However, in American Gambling Law, considerationit makes a difference if the person placing a bet is a
refers strictly to money. The money must be put atparticipant in the event. For example, if two men are
risk in the transaction, and the player gets nothing inplaying a game of chess, and they both agree the
return for his or her money, other than, thelooser of the match has to pay the winner $30 that
opportunity to win a prize, determined only byis not considered gambling. If however, two
chance. In addition, he or she must also stand to loseonlookers place a bet of $30 on the outcome of the
the money permanently for no gain, services orchess game; that is considered gambling because the
goods in return.outcome of the match is not under the control of
The Standard Auction Model: In any traditional auctioneither of the onlookers.
the element of "consideration" does not exist in theIn the case of DubLi, the element of chance does
gambling sense. At the end of the auction the highestnot rise to the level required to be considered
bidder gains the right to purchase the item or itemsgambling. In the case of the DubLi Express Auction
being auctioned. Once the winning bidder pays for thethe resolution of the event is not dependent on
item, the matter is resolved; assuming he or she cansome random occurrence. Rather the resolution is
actually make the payment. The same is also true anstrictly dependent on the conduct of the participant.
"ordinary" reverse auction. There are numerousThe price of a given item is decreased only by the
examples of Fortune 1000 companies' utilizing theactions of the participants. If for some reason no
"ordinary" reverse auction with their vendors.one clicks on Show Price, then the price never drops
Companies such as IBM, for example, have usedand there is no resolution to the auction.
reverse auctions in the past.The "Unique Bid" Auction is very much in the same. A
The DubLi Auction Models: DubLi operates twoparticipant's success in placing a winning "unique bid"
auctions in their North American Market; the Expresshas nothing to do with anything other than the
Auction and the Unique Bid Auction. In the expressefforts of the active participants in the auction. More
auction a consumer, in order to see the current pricethan one participant may place an identical bid, but
of a item, must expend one dubli credit, or 80. Herethis is not caused by any random event.
the consumer is not actually purchasing a chance toThe element of chance, as defined in American
buy; they are merely paying for the right to view thegambling law, is minimal if not nonexistent. Although
current price of an item. Dubli does however,the outcome of a given reverse auction is not under
guarantee the consumer that the initial start price ofthe control of any one participant, the combined
that particular item is the lowest price they can findactions of all of the participants is the only input that
anywhere online. In addition, all of the items in thecan affect the final result. Therefore by definition,
auctions are brand new brand name and fullythere is no random dispositive influence acting outside
warranted by the manufacturer.the control of the participants.
Each time a consumer clicks on the "Show Price"3) - Prize:
button, the price of the item drops 25. Therefore,Again, in US Gambling Law, the definition of "prize"
the price of the item continues to go down untilmeans essentially anything of value. Because the
someone decides they like the price and they click onpurpose of participation is to obtain valuable items
the "Buy Now" button.such as iMacs or even brand new luxury cars at
In the Unique Bid Auction, the participant mustsubstantially reduced prices is the whole point of
expend an 80 cent credit in order to place a bid. Inparticipating in Dubli's reverse online auctions, the
both auctions, the participant is spending an 80 centelement of price is obviously present.
credit to either check a price or to place a bid, andIn conclusion, because the element of chance, as
once that credit has been spent there is no refunddefined in American gambling law, is not present in
possible. So in that sense, the element ofthe Dubli auctions, these online auctions cannot be
consideration is present in the DubLi online auctions,considered either games of chance or lotteries and
both in the Express and the Unique Bid.therefore do not rise to the level of gambling.
2) - CHANCE: