How Porsche Got Started

Ferdinand Porsche was an automobile engineer withThe 911 became instantly recognizable: it had an
more than a thousand patents to his name, andattractive sloping bonnet reminiscent of the 356,
played an important role in the development ofwhat later became characterized as "frog eye"
airplanes and the construction of tanks for theheadlights, curves running from the top edge of the
Wehrmacht as well. In the 1920s he was appointedwindscreen to the rear bumper, and a straight
chief engineer at Mercedes-Benz in Stuttgart andwaistline. From a functional and technical point of
later set up his own engineering workshop. There heview it shared more in common with a BMW 1500,
designed, among other things, the Volkswagen. Hebut it retained the distinctive stylistic features of the
acted as chief of operations at the plant where theoriginal Porsche. The new 911 became the keystone
Volkswagen was made, Wolfsburg, and at the endof Porsche's identity, even though the design was
of the war he was interned by the Allies.not always fully appreciated. During the 1970's and
He was released a few years later and immediately1980's, many Porsche designers attempted to
went to work building his first car with his son, Ferrydistance Porsche from its legendary design and nearly
Porsche. This car was named the Porsche 356, afterbrought the company to the edge of disaster. The
Ferry, and was a sports car with styling reminiscentmore modern 924 model, "a people's Porsche",
of the Volkswagen. In fact it had the samedeveloped with Volkswagen, as well as the 928 fell
four-cylinder boxer engine, and wore it rear-mounted,short fulfilling expectations, and failed to allow the
just as the VW did. This meant that it was far fromcompany to branch out in new directions and styles.
being a powerful sports car, boasting a mere 40 bhpHowever, in the 1990's the company seemed to
and a maximum speed of 87 mph (140 km/h).realize that what some perceived as a stylistic
Distinguished by its elegant and innovative body, thestraitjacket was in fact a market advantage. During
Porsche 356 was first produced as a convertible andthis period Porsche embraced the timeless nature of
then as a hard top. Father and son developed it inclassic styling to become highly profitable. Nearly
the workshop of Erwin Komenda, a master offorty people now worked in the design department
restrained streamlining who had been in charge ofsolely dedicated to further improvement of the long
sheet metal and design techniques for Ferdinandrunning 911. Such developments included the 911 GTI,
Porsche since the VW Beetle. This new style ofput forward by the in-house designer Anthony R.
closed coupe designed by Komenda soon becameHatter as a powerful combination of sports and
the embodiment of the sports car, due in part to itsracing car. In 1999, Porsche's chief designer proudly
"fastback".unveiled the new Boxster, enabling Porsche to
Erwin Komenda and Ferdinand "Butzi" Porsche, theestablish a second independent range of successful
founder's grandson, continued this tradition with themodels.
911.