| Consumers see at least 1,600 messages a typical day | | | | consumer smile in its brilliance. Guerilla marketing |
| (Nielson). Think about it: between our morning TV | | | | makes use of the everyday environment to convey |
| show or newspaper, to the ad wraps on bus’ or | | | | an unexpected, intelligent message that resonates |
| billboards on the way to work, to the | | | | more profoundly than traditional media impressions. |
| webertisements on the office computer, it’s | | | | To get you thinking about how your brand can |
| almost impossible to unplug from the grid and escape | | | | incorporate guerilla marketing into the everyday |
| the constant bombardment of the daily brand | | | | environment, here are key elements to guerilla |
| shouting match. | | | | marketing: |
| Brands are finding their loud, flashy messages are | | | | 1. Creativity |
| falling upon deaf ears—particularly with younger | | | | In guerilla marketing, the world is your billboard / |
| generations. Bigger, louder, flashier is simplistic, | | | | 30-second TV spot / lower-third. Guerilla marketing |
| narrow-minded and an ineffective way of delivering | | | | begins with out-of-the-box ideation. To develop |
| your message. Smart, intelligent, different, catchy and | | | | on-target, unexpected, effective guerilla campaigns, |
| honest are adjectives to describe campaigns that | | | | throw convention to the wind and get your creative |
| grab consumers’ attention. How many used car | | | | juices boiling. The heart of every successful guerilla |
| advertisements do you remember versus GE, Apple | | | | campaign is creativity. Without it, you’re |
| or Volkswagen campaigns? | | | | conventional… or worse yet, annoying. |
| One way to deliver a message in a smart, impactful | | | | To read the rest of the top 5 guerilla marketing |
| way is through guerilla marketing. Guerilla marketing | | | | strategies, visit Sparxoo.com, a Marketing, Branding |
| catches the consumer off-guard. Effective campaigns | | | | and Business Development Blog. |
| are intelligent, unexpected, different, and makes the | | | | |