| Over the past few years, the video industry has | | | | who promoted their blenders with their "Will it Blend?" |
| grown exponentially. Websites, like YouTube have | | | | campaign -- and the Coca-Cola company -- who used |
| changed the face of advertising, entertainment and | | | | viral video marketing to take advantage of the "Diet |
| politics by offering users the ability to upload and | | | | Coke and Mentos" craze -- have gained a huge |
| share seemingly unlimited amounts of video. The | | | | audience in a very cost-effective manner. |
| Internet has become an absolute juggernaut in | | | | These types of cheap online video distribution are |
| ecommerce, advertising, politics, and communication | | | | entertaining and effective, while creating a huge buzz |
| and viral videos and online video productions for | | | | for their product without reaching too far into their |
| entertainment and information have become | | | | advertising budget. These types of viral videos don't |
| commonplace for individuals, groups, and corporations | | | | always work, however, so it is important to utilize |
| who want to promote, entertain, or inform. | | | | quality video production methods when creating a |
| Many artists and musicians have used viral video to | | | | viral video ad campaign. |
| promote and spread their work. Politicians are | | | | For larger companies who can service cities across |
| extensively using the free mediums to spread their | | | | the nation, such as Chicago and Denver, video |
| messages and promote their agendas and platforms. | | | | production should appeal to a wider variety of |
| Additionally, viral videos and short films have become | | | | consumers in all areas of the nation and the world. |
| some of the most popular forms of entertainment | | | | For smaller, local companies who can only service |
| over the past few years. | | | | local areas, such as Provo, or Pueblo, video |
| From "Chocolate Rain" and the "Dramatic Chipmunk" | | | | production is more likely to be lower budget and |
| to "Leave Britney Alone" and "Don't Tase Me, Bro!" | | | | regional targeting can allow for regional humor and |
| the use of the Internet to spread entertainment, | | | | references that only appeal to the company's target |
| laughs, and information has never been so prominent. | | | | audience. |
| In the case of Tay Zonday, his "Chocolate Rain" | | | | Regardless of the nature of your company, |
| video made him an instant celebrity and he has | | | | organization, or purpose, the Internet's capacity for |
| booked appearances on several late night talk shows | | | | video marketing can be a great asset. From Holly |
| as well as landing an endorsement deal with Dr. | | | | Springs, to Colorado Springs, video production and |
| Pepper. | | | | distribution can be greatly enhanced using online tools |
| Corporate video production has become quite popular | | | | and services meaning that your company can get |
| as well as tech savvy companies such as Blendtec -- | | | | greater visibility for a lower cost. |