| If you own a mobile car washing or mobile | | | | metro areas. Instead of Enterprises or |
| auto detailing business then may I suggest to | | | | Budget's strategy of smaller 60-100 car |
| you finding new clientele in the car rental | | | | facilities spread around the town. I have |
| agency business? Why do I recommend this? | | | | been to a Superette Facility in Houston. |
| Well personally having been in the fleet car | | | | Hertz Car Sales offices boast of being able |
| and truck washing business for almost 3 | | | | to offer hassle free car sales, complete |
| decades it has served me well cleaning for | | | | online records of maintenance, huge |
| rental car agencies. Many small auto | | | | inventories (the Superette we toured had over |
| detailers and mobile car wash operators have | | | | 350 cars), factory warranties from |
| not tapped into this niche because they do | | | | manufacturers on most cars, limited 12,000 |
| not really understand it.To get started I | | | | mile/1 year warranty on all others, |
| recommend looking thru the phone book and | | | | competitive financing through FMC. They are |
| seeing which car rental agencies exist in | | | | serious about selling their cars for a high |
| your area of service or city. You will also | | | | price and delivering high levels of service, |
| need to get a quick education in how car | | | | so a mobile car wash company makes a great |
| rental agencies work and the history behind | | | | fit on their organization.Hertz has an |
| the industry. Lets take Hertz Rent-a-Car for | | | | excellent fleet program for companies who |
| instance and talk about doing business with | | | | wish to buy one year old Ford cars or trucks |
| Hertz Rent-A-Car. You see, Hertz is the | | | | for their business all backed with Ford Motor |
| oldest car rental company in the world and | | | | Credit Loans or Smart leases by Ford. This |
| each car rental corporation has a unique | | | | program also has a claims service to go with |
| history which you should study before going | | | | it and a small business insurance package |
| in to make the sales call.Believe it or not | | | | with low rates. You as a mobile car wash |
| it was started in 1918 by a guy named Walter | | | | company might be interested in this as a way |
| Jacobs who had 12 Model Ts'. He was only 22 | | | | to expand your fleet if you like using Ford |
| at the time. He sold his business to John | | | | products. This program may change in the |
| Hertz also President of Yellow Cab and Yellow | | | | future if Ford divests itself from such |
| Truck and Coach Manufacturing. In 1967 Hertz | | | | non-core business models. Their truck rental |
| became a subsidiary of RCA Corp. Hertz later | | | | business is similar to Penske, Ryder, U-Haul |
| was sold to UAL and then was sold to Ford | | | | and Budget's truck rental services with |
| Motor Company's newly formed Park Ridge Corp. | | | | packaging materials available or just a truck |
| Volvo joined in with funds later in 1988. | | | | to use for a day for business purposes or |
| Hertz was transferred to Ford Motor Company | | | | deliveries. We have seen Hertz, Enterprise, |
| from its subsidiary Park Ridge in 1993. | | | | Penske and Ryder Trucks at Fed Ex offices |
| Hertz has also made friends with AAA Club, is | | | | during Christmas Holidays to help service |
| recommended by them and gives cardholders up | | | | demand. And we have even washed them, since |
| to 15% off. American Express Car Holders | | | | Fed Ex refuses to show up in a dirty vehicle |
| also get the same satisfaction. If you are a | | | | to deliver packages. Fed Ex and other small |
| small business, your Chamber of Commerce also | | | | package delivery services are a target for |
| has incentives. Hertz has come along way | | | | such truck rental companies, since they often |
| since 1918.Today Hertz is a powerhouse with | | | | rent the trucks for as long as a month at a |
| 377 Hertz Equipment Rental Offices (largest | | | | time.For locations of Hertz Equipment go to |
| in the world), represented in 140 countries | | | | their web site at: |
| with 7000 worldwide rental car offices, 4600 | | | | |
| rental offices in the US and Canada, 300 used | | | | locations of Hertz Truck Rentals: |
| car sales locations and 488 truck rental | | | | |
| locations. Hertz has been able to put their | | | | Hertz Rental Offices and Car Sales |
| locations in high-end car repair facilities | | | | Locations to market to go to: |
| prototypes such as AAA Car Care Center in | | | | |
| Sacramento CA and JoeAuto's prototype | | | | wonderful thing about working with Hertz is |
| facility in West Houston TX. They have put | | | | you can detail their used cars for sale, wash |
| locations in BART train stations in San | | | | the sales lots, clean their rental cars, wash |
| Francisco and in many large car dealerships | | | | their heavy equipment, clean the concrete at |
| that sell Ford Products. They have pick up | | | | their shops or wash the trucks they rent to |
| and delivery service in over 600 locations in | | | | customers. So when expanding your clientele |
| answer to Enterprise Rent-A-Car's market | | | | and commercial accounts, I recommend rental |
| share advances.Hertz has opened what they | | | | agencies and of course Hertz is as good a |
| call 'Superette' car sales offices in many | | | | place to start as any. So perhaps you will |
| large cities to handle all of their sales in | | | | consider all this in 2006. |