Volvo S80: a Threat to Midsize Luxury Cars

The midsize luxury segment continues to be ablend smoothly with smart, user-friendly technology,"
hotbed of fiery competition as different automakersnoted Volvo Cars' design director Steve Mattin.
showcase their cream-of-the-crop vehicles.Engine range for the Volvo S80 includes the V8 that
Enthusiasts' passion for midsize luxury cars have notgenerates 315 horsepower and 440 Nm of torque.
waned yet. As a fact, passion grows stronger eachThe engine has 4 catalytic converters and
day as reflected by the escalating sales. To keep thesophisticated electronics. It is one of the cleanest
competition hotter, Volvo delivers the Volvo S80engines in the market these days. The engine range
model, which is said to be a viable threat to otheralso includes the five-cylinder 2.5 liter turbo with 200
midsize luxury cars.horsepower and 300 Nm of torque; and all-new in-line
Volvo enters the auto scene with dynamic design3.2 liters that produces 238 horsepower and Nm of
language, improved ergonomics, powerfultorque. The all-new Volvo S80 now includes the new
performance and world-class safety. The car isnaturally aspirated six-cylinder engine and the in-house
delivered with the aim of attracting the mostdeveloped five-cylinder turbo diesel with 185
demanding car aficionados. "The all new S80 ishorsepower and 400 Nm of torque.
entering an immensely tough sector where theThe car is the first Volvo model to offer the Cruise
competition is razor-sharp and the customers haveControl with Collision Warning and Brake Support. One
very high expectations. We are now challenging theof the functions of the system is to automatically
best in the segment with a very special car. Itmaintain a chosen distance to the vehicle in front.
radiates what we call 'Scandinavian Luxury', clean andAnother function is to alert the driver by activating
elegant lines and intelligent functionality where everythe buzzer and warning lights. It also prepares the
single detail has been designed with the user'sbraking system for the situation so as to make
well-being in mind," said Fredrik Arp, the President andbraking more effective and reliable.
CEO of Volvo Cars.With regards ergonomics, the car is elegant and
The Volvo S80's aura is inviting and intelligent. Volvo'scomfy inside out. It uses state-of-the-art amenities
engineers specially designed it to showcase prestigeand accessories to boost classy ambience. Stylish
by combining aesthetics and technology in a wholeVolvo floor mats are also used to protect the car
new light. Volvo's Scandinavian luxury differs from thefrom filth, liquids and other foreign elements.
traditional luxury in the sense that the latter bases its"We are convinced that the all new Volvo S80 will be
appeal on being expensive, excluding and elitist. "Thea very strong contender that will win over many new
new S80 is about evolutionary design. All the shapescustomers. We expect 70 percent of the average
and materials represent a continuous development ofvolume of 50,000 cars a year to be purchased by
our design language. On the outside we have givencustomers who do not drive a Volvo today. The
the S80 a more compact, youthful and dynamicmain markets are the USA, Germany, UK, Sweden
stance. Inside we have created an even more invitingand China," concluded Fredrik Arp.
atmosphere with refined materials and colors that